Procure Impact transforms the way businesses source products and services by connecting large corporations in the hospitality and retail industries with social enterprises that employ underserved populations, creating jobs and fostering economic mobility. They engaged NJI to enhance their website to better engage corporate partners and highlight the dignity of their work.

We expanded their website from a single landing page to a comprehensive, responsive digital experience that spotlights the people and products driving change. Procure Impact unveiled their new website to C-suite executives and HR leaders at the SHRM Executive Network.  

We guided a start-up in making meaningful, foundational improvements to their website, enabling their target audience to fully understand their mission, services, and constituents’ products.

After identifying core features to enhance storytelling and authentically embody their brand and values, we applied modern designs, advanced layouts, and interactive elements like fade-in effects and subtle scroll animations to help communicate the organization’s mission. Over time, we built additional features including personalized contact forms, partner landing pages, and media carousels to increase engagement and highlight achievements. 

For the retail activation, we crafted vibrant, branded shelves with clear messaging that prompted their socially responsible mission and QR codes that took prospective partners to the website to learn more and purchase conscientious, high-quality products.