Positioning a Startup to Connect Investors With Talent
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Zeki, a U.K. startup, fast-tracks global innovation by connecting science research investors with a diverse talent pipeline. NJI partnered with Zeki to bring this innovative company to life with a brand that emphasizes diversity, collaboration, and scientific advancement.
Zeki’s new brand reflects the company’s core values and its humanist approach to scientific research and discovery. Clean concepts and designs position Zeki to attract greater investment and global support for the next iteration of scientific innovation.
We began by leading Zeki stakeholders through a strategic brand workshop to explore the company’s goals, values, target audience, and personality.
After aligning on the brand identity, we crafted visual expressions to mirror the company’s core values. Inspired by the Bauhaus movement, we adopted a modern style featuring abstract patterns and a cultureless aesthetic to symbolize Zeki’s inclusivity.
The new brand incorporates a versatile geometric font, a confident color palette, and comprehensive guidelines to support consistent application. Together, the brand and imagery spotlight the growing need to place the best talent at the center of today’s science.