PhRMA Forum 2025: Commitment to a Healthier America

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Pharmaceutical Research and Manufacturers of America

PhRMA Forum: Commitment to a Healthier America

Health Care
Branding
Experiences
Video

A speaker stands on stage in front of a large digital screen displaying an image of the U.S. Capitol with a vibrant sunset sky, discussing health communication strategies. The audience is silhouetted in the foreground, captivated by insights into effective public policy communications.

Background

PhRMA partnered with NJI to bring its inaugural Forum to life—a first-of-its kind event designed to spotlight innovation and inspire action in health care policy. More than 500 industry leaders, government officials, policymakers, advocacy groups, and media gathered in Washington, D.C., to address urgent health care challenges and drive meaningful policy engagement.

Featuring prominent voices such as Mark Cuban, Tiki Barber, and Max Jaderberg, the Forum significantly boosted PhRMA’s national visibility and cemented its position as a thought leader in health care innovation. An exclusive media partnership with CNBC further extended PhRMA’s message to a broad national audience.

Strategy

NJI led the full scope of work—strategy, creative development, event production, and post-event amplification—transforming PhRMA’s vision into an immersive, content-rich experience that showcased the intersection of science, advocacy, and smart policy.

We developed a bold visual identity spanning branding, main stage visuals, and motion graphics, all brought to life through engaging, interactive exhibits. These installations highlighted industry milestones, cutting-edge research, and 25 years of medical breakthroughs while elevating the voices of patient advocates and innovators across the field.

In a dimly lit room, silhouetted figures gather near illuminated digital screens, engaging in health communication. One screen glows blue with text, while another shines red with hexagonal patterns, as they converse or observe the dynamic displays.

Silhouettes of people stand before large illuminated panels. The left panel is blue, showcasing portraits and text on health communication, while the right panel glows orange with hexagonal shapes and "Did You Know?" text, sparking curiosity in public policy communications.

Silhouettes of people walking in front of a large screen displaying text and hexagonal shapes, reminiscent of an innovative health communication strategy. The background is illuminated in red and orange hues.

A large conference room with a brightly lit stage features two speakers engaged in a panel on health advocacy. Two screens display the event name while an LED wall showcases profiles. The audience listens intently, recognizing the impact of public policy communications in the dimly lit background.

Silhouettes of people stand before a large, illuminated screen displaying vibrant images of currency and text on the impact of money, serving as the centerpiece in a dynamic digital campaign.

Bright orange display panels with white text about immunotherapies and vaccines form a striking digital campaign. One panel features a map of the United States with highlighted areas, emphasizing PhRMA's dedication to health benefits and illness prevention through strategic communication.

Main stage programming featured a seamless blend of keynote speeches, panel discussions, short films, and animated visuals—creating a compelling narrative arc that held attention and inspired action.

Two individuals are seated on stage, engaging in a compelling dialogue about transforming the drug delivery system. The large screen behind them reads "A Conversation with Mark Cuban." This insightful exchange highlights innovative health communication strategies, as an attentive audience looks on.

Two men are seated on a stage during a discussion. The man on the left, wearing a gray hoodie and discussing health advocacy, speaks, while the man on the right, in a suit, listens attentively. Both sit in black chairs against a dark background.

A speaker stands on stage at the Pharma Forum, with a large blue screen behind them displaying "New Era in Pharma Innovation" alongside a DNA helix graphic, underscoring a pivotal moment for health advocacy. The attentive audience is visible in the foreground, eager to engage in this dialogue.

A person in a suit stands on stage delivering a presentation on health communication. Behind them, a large screen displays abstract colorful imagery with circular shapes. A bottle of water and a microphone stand are on the podium. An audience is visible in the foreground.

Three people sit on a stage with a blue backdrop, engaged in a panel discussion. Two men and a woman, focusing on health advocacy, are seated in armchairs with microphones. A large chandelier is partially visible above them.

"As I look back on the PhRMA Forum event, I’m more confident than ever in the future of biopharmaceutical innovation."

Stephen Ubl President & CEO of PhRMA

Two people are seated on stage engaging in a conversation about public policy communications. The person on the left wears a green blazer, gray pants, and white shoes. The person on the right dons a bright pink suit and has short blonde hair. A small table with water bottles sits between them.

A large stage displays the words "Pharma Forum" with two people engaged in a dialogue on communication strategy. The audience is visible in the foreground, and large screens showcase speaker close-ups. The dimly lit setting creates an intimate, seminar-like atmosphere.

A person in a suit stands on stage speaking at the "PhRMA Forum," weaving elements of health communication into their presentation, against a backdrop of abstract blue and green visuals. Audience members engage eagerly in the foreground.

A man in a suit speaks on stage with "Access and Affordability" in large text behind him, emphasizing crucial health communication. Abstract black and white images set the backdrop, while attentive audience members are visible in the foreground.

Following the Forum, NJI repurposed key content into social-first video campaigns and digital assets that extended the conversation and amplified PhRMA’s policy priorities. In parallel, we launched This is Innovation, a new digital platform designed to carry the Forum’s narrative through 2025 and beyond.

A tablet showcasing a website with the header "Innovating for a Healthier America" sits on a textured, dark surface. The screen features a woman gazing upwards and text about partnerships in healthcare, highlighting an effective communication strategy for health advocacy.

A conference badge on a red and orange lanyard features "PRMA FORUM, COMMITMENT TO A HEALTHIER AMERICA." It displays "Tiki Barber," title "PATIENT ADVOCATE," and a QR code. Focusing on public policy communications, this event underscores a strategic commitment to healthcare advancement.

A vertical banner on a textured surface showcases the "PHRMA Forum" agenda, highlighting events like a welcome address, panel discussion, and keynote address from 2:00 PM to 5:00 PM. The modern design with a blue background underscores its focus on public policy communications.

A person holds a smartphone displaying a "News Online" website, showcasing articles on health advocacy and city council elections. The screen, cradled in the left hand, highlights insightful public policy communications against a stark black background.

Results

PhRMA Forum: Commitment to a Healthier America shone a national spotlight on the organization’s 2025 Innovation Report and policy agenda. The event engaged a cross-sector audience of more than 500 participants—including policymakers, industry leaders, PhRMA member companies, advocacy organizations, and media.

This landmark event was made possible through the collaboration and expertise of The Anthem, Control Video, and Reservoir Group—each of whom played a critical role in bringing the Forum to life.