Localized Illustrations Highlight Economic Impact
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Meta engaged NJI to develop a series of illustrations for community impact reports, focusing on the positive impact of Meta’s products and services at local and regional levels worldwide. These assets were designed to deliver a consistent global message while reflecting local cultures and interests.
With such a vast array of communities and cultures to represent visually and limited options for photoshoots, we pivoted to colorful, custom illustrations to show Meta’s impact on individuals and communities. These hyper-localized and deeply researched illustrations brought meaningful moments to life and represented global diversity while honoring local traditions and cultural sensitivities. The assets highlighted genuine moments of connection fostered by Meta’s programs and technologies, offering the team visually striking and flexible imagery for use in various efforts.
We uncovered rich stories, moments, and memories to spotlight through bespoke illustrations. These incorporated region-specific details such as Latin American weaving patterns, Asia-Pacific batik, textile designs from the Middle East and North Africa, and elements of Austin, Texas, food culture. We considered every detail of skin tone, attire, and accessories to ensure Meta could easily adapt each image to reflect diverse audiences, markets, and contexts.