Illustrations Connect Public to Health Care Innovation

General Electric (GE) engaged NJI to create custom illustrations that educate employees and the public about the innovative solutions powering their newest health care and aerospace technologies.
NJI’s hand-drawn illustrations simplify complex products and processes into accessible ideas that engage and inform the general public, as well as GE employees across internal and digital channels. Our team was thrilled to see our work featured in Popular Science magazine.
We crafted a series of unique, brand-aligned illustrations to drive understanding of GE’s Healthcare AIR™ Recon DL, GE9X Engine, and Aerospace Lean Manufacturing processes and technologies. Accessible 2D and 3D designs featured clean, simple aesthetics with carefully placed text annotations to underscore moments of action. The resulting illustrations broke down highly technical concepts into clear, easy-to-comprehend designs.