Contact
Back To Work
Qatar

Global Campaign Raises $10+ Million for Education

  • Nonprofit
  • Animation
  • Illustration
  • Video

Goal

The State of Qatar engaged NJI to generate excitement for its annual charity football event, Match for Hope, in support of Education Above All, a nonprofit organization dedicated to expanding education opportunities for vulnerable communities.

Results

NJI launched a high-energy campaign that sparked widespread social media buzz and delivered record-breaking results, raising over $10.5 million—a 21% increase from the previous year. Japanese-style animations and promotional videos featured football legends—includig David Silva, Tim Cahill, Andres Iniesta, Theirry Henry, and Andrea Pirlo—and influencers—including KSI, Aboflah, Chunkz, IShowSpeed, Angry Ginge, and Billy Wingrove—resonating with fans, who compared them favorably to major anime series like Blue Lock.

Three smartphones display animated soccer-themed social media content, showcasing a grid of soccer images, a story of a player kicking a ball, and a close-up of an excited player surrounded by blue energy effects—powerful tools for nation branding.

$10.5M

Raised

25M+

Global Views Across All Platforms

1.1M

Popular Reel Views
A tablet displays a colorful animated sports website featuring athletes, while a split screen shows social media comments praising the blue look and animation style—part of a global campaign. Lightning graphics flash in the background.

Strategy

Our team developed a suite of animated videos, illustrations, and social media assets to captivate a younger audience and drive engagement. Drawing inspiration from Japanese anime—a cultural phenomenon among this demographic—we brought the tournament to life with fresh, immersive, and emotionally compelling content. By transforming football legends, top content creators, and influencers into anime-style characters, we created a storytelling experience that resonated deeply with fans, making the event more engaging and shareable.

Our bold and unexpected creative approach helped the tournament stand out in a competitive digital space, elevating it beyond traditional sports marketing visuals. From campaign posters to player reveal and rivalry videos, we ensured seamless execution and high-quality output that exceeded client expectations while collaborating with partners across multiple time zones and language barriers.

An animated character wearing a purple "MATCH FOR HOPE" shirt and a patterned bandana runs forward energetically, glowing yellow streaks surrounding them in a vivid, dynamic background—capturing the spirit of a global campaign for hope.
An animated character with dark skin, short spiky hair, and a big smile runs forward energetically in a green "Match For Hope" shirt, embodying public affairs energy with lightning effects and a vibrant, blurred stadium background.
An animated male soccer player with brown hair and a beard, wearing a purple jersey, runs forward confidently—surrounded by dynamic streaks and light—echoing the excitement of a global campaign in a blurred, bright stadium background.
An animated illustration of a smiling male soccer player with short hair and a beard, wearing a green jersey, raising his arm in a stadium—bright yellow energy-like streaks surround him, capturing the excitement of a global campaign.
An animated soccer player with tattoos and a shaved head smiles while reaching for a soccer ball, surrounded by dramatic yellow lightning bolts on a stadium background—capturing the global energy of international relations.
An animated soccer player in a green jersey, fueled by crackling yellow energy, sprints forward with determination—embodying the intensity and dynamism often seen in international relations on the global stage.
An animated illustration of a smiling soccer player in a purple "Match for Hope" jersey, with a soccer ball in the air and stadium lights shining—perfect for a global campaign aimed at uniting fans worldwide under a bright sky.
An animated soccer player in a green jersey charges forward energetically, surrounded by glowing yellow energy—a scene that captures the spirit of international relations and teamwork, with a soccer ball in the lower corner suggesting intense action and determination.
An animated soccer player in a "Match for Hope" jersey celebrates energetically with arms raised, surrounded by yellow energy streaks—capturing the spirit of a global campaign against a blurred stadium background.
An illustrated portrait of a man in a green sports jersey, smiling with glowing lightning bolts surrounding him, set against the backdrop of a brightly lit stadium, embodies the spirit of global campaign and international relations.
Split image showing large billboards on city buildings at night (left) and during the day (right), both displaying a colorful animated poster for a global campaign, with traffic and a purple tram below.
A large, illuminated outdoor amphitheater hosts an event at night, with blue and white lights shining on the stage and sparse audience seating—an ideal setting for public diplomacy events against the backdrop of a lively cityscape.
A smiling man in sunglasses and a striped jacket poses with his arm around a boy in a green sports jersey, both giving thumbs up in front of a blue background—celebrating the spirit of international relations.
A boy plays table football, focusing on the game—a lively scene reminiscent of international relations, with blue and red players competing as others watch in the background.
Three "Match for Hope" soccer jerseys—one blue, one pink, and one purple—are displayed on a white wall with LED lighting. Above them is a "Match for Hope" sign, highlighting this global campaign in nation branding. More jerseys are folded below.
Four smiling men pose for a photo in front of a blue backdrop with “Q Life Qatar” and other logos, symbolizing nation branding. Two are seated at a round table, two stand, all giving thumbs up. One wears traditional Qatari attire.
A young boy in a tracksuit kicks a soccer ball toward a goal at an indoor event area, part of the "Match for Hope" global campaign, while an adult stands nearby and watches.
A large stadium screen displays colorful team logos and animated characters for a football match between "Chennai Speed" and "East Adolph," highlighting nation branding as bright lights illuminate the scoreboard.
Four animated soccer players, energized with yellow lightning, charge forward on a stadium field under a bright blue sky—capturing the spirit of international relations as a large crowd cheers and one player leads with the ball.

Tailored for You

A person in a suit speaks on stage with a large image of Earth projected in the background, illustrating their innovative communication strategy. Audience members are silhouetted, enhancing the presentation's focus and impact.
Pharmaceutical Research and Manufacturers of America

PhRMA Forum: Commitment to a Healthier America
Qatar

Nation Branding for Public Diplomacy
A person stands behind a podium on a stage speaking at the Global Gaming Expo (G2E), presented by the American Gaming Association (AGA). The stage is lit with purple lighting, and there is a white chair and a small table in the background.
Global Gaming Expo

Developing a Jackpot Brand for the Gaming Industry