Direct Supply’s Senior Living Advocacy and their Tell Our Stories™ initiative brings attention to the most critical issues affecting America’s seniors and their caregivers. They engaged NJI to amplify the voices of millions of residents, workers, and caregivers among federal policymakers as they considered critical decisions directly impacting these communities. 

NJI mobilized a rapid-response campaign that protected $44 billion in funding and secured its release to senior care communities. Emotionally charged visuals elevated industry data, individual experiences, and media reporting. The campaign garnered over 800K+ digital impressions among Congress members and their influencers.

As regulatory and funding debates escalated on Capitol Hill, NJI quickly deployed a digital campaign to support ongoing negotiations about the Provider Relief Fund and amplify industry-wide advocacy efforts. Personal stories highlighted the humanity of seniors and healthcare workers and established meaningful connections with key policymakers. Advertisements urged DC insiders, influencers, and government agencies to join the campaign and amplify the position of industry organizations.