The World Wildlife Fund (WWF) engaged NJI to develop interactive digital content that would educate the public on conservation challenges and spark action.

Powerful data visualizations, paired with an immersive experience, educated and activated global audiences, exceeding WWF’s fundraising goal by more than 150% with over 11,500 donations. Captivating animations brought the story to life and facilitated a smooth progression through the digital narrative. Seamless, in-page transitions focus viewers’ attention on one feature at a time to minimize distractions and maximize impact. The data visuals garnered over one million impressions on social media. The website also won two platinum MUSE Awards and one WebAward for Outstanding Achievement.

We transformed complex scientific data into intelligible, interactive visuals to highlight the implications of environmental conservation on future pandemics and instill a sense of urgency in the public. Establishing clear audience goals enabled us to take a purposeful approach to channel strategy, content development, and user experience design. We anchored the user experience with compelling designs and motion graphics that incorporated elements of disparate materials that WWF had produced globally. This approach, along with a simplified narrative, supported an immersive experience deployed around the world to encourage conservation efforts.