Comprehensive Campaign Development & Creative Strategy

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Pharmaceutical Research and Manufacturers of America

Comprehensive Campaign Development & Creative Strategy

Health Care
Branding
Content Strategy
Video

Goal

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents leading biopharmaceutical companies and plays a pivotal role in supporting the search for disease treatments and cures. NJI’s long-term partnership with PhRMA rests on our ability to deeply understand its priorities — including communicating the importance of its work on Capitol Hill and to audiences nationwide — and to advance those aims through creative and strategic support.

Illustration of a building with a domed roof, reminiscent of the United States Capitol, with trees in the foreground, all in varying shades of blue and green, reflecting tech branding.

A collage of various Healthcare Communications flyers and brochures displayed on a turquoise background. The materials contain text, charts, and icons in a consistent color scheme of blue, green, and orange, covering topics like affordability, Medicare, and medication use.

Results

By prioritizing a thorough understanding of PhRMA’s policy and research priorities, we position ourselves to deliver engaging content that resonates with target audiences. This approach is integral to our strategic and creative support and has made us a trusted partner for PhRMA, leading to a years-long, highly productive collaboration.

Illustration of an opened treasure chest overflowing with gold coins, perfect for tech branding. The chest rests on a sandy mound, surrounded by simple plant-like doodles with stylized waves and clouds in the blue background.

Infographic illustrating two health benefit scenarios: a cost-sharing assistance plan involving a manufacturer, pharmacy, and patient; and a discount card example involving an employer, pharmacy, and patient. Both include flowcharts with text and icons for clear healthcare communications.

Illustration of various medication containers, including bottles and pill bottles, with some pills and capsules scattered around them, set against a teal background with an abstract design that reinforces strong healthcare communications.

Strategy

NJI’s work with PhRMA spans a wide spectrum of issues that are crucial to the biopharmaceutical industry. We begin our process by developing a clear understanding of the relevant policy or research material. We then build on this foundation to identify the appropriate messaging and delivery mechanism for the target audience. Our work often addresses complex policy issues, yet we capture these ideas in ways that are engaging, informative, and easy to understand. This is essential to ensure that PhRMA’s messaging achieves the desired effect, whether that is awareness, education, or persuasion.

A smartphone displaying a research app is surrounded by flyers highlighting various statistics and messages about scientific research, such as "235+ clinical trials" and "Thank a pharmaceutical researcher." The scene, featuring blue, green, and orange tones, effectively integrates tech branding elements.

A man with short, graying hair, a beard, and a mustache is speaking about scientific research, wearing a checkered shirt and a blazer. He has a headset microphone on his cheek. The background is out of focus and features blue and yellow hues.

Our work supports multiple organizational goals and addresses various audiences, regions, topics, and tactics. To effectively serve all of these workstreams, our services include: Brand development for events and campaigns, Print and digital advertising and collateral, Full-service video production, Remote event/video production, Video animations and motion graphics, Infographics, shareables, and animated graphics, Research reports.