Campaign Scores Big With Major League Partnerships
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The American Gaming Association (AGA) engaged NJI to launch a responsible sports betting campaign featuring partnerships with several major sports leagues, including the NBA, WNBA, MLB, NHL, and NFL.
Co-branded visuals, motion graphics, and campaign videos amplified AGA’s visibility and messaging while sharing important safety information and educational resources across five major leagues. The resulting campaign exceeded impression goals and reached 8,000 priority stakeholders who work at AGA member companies, including C-suite executives, VPs, commissioners, directors, and more.
We produced a series of digital assets that elevated AGA’s “Have A Game Plan” campaign and incorporated the unique brand guidelines of each league partner. A bold aesthetic, combined with eye-catching sports imagery, engaged fans and legitimize in-venue sports betting
Our design team created a visually compelling environment for concise, confident messaging, while our video team audited, directed, and translated the assets into motion graphics for a widescreen format. We coupled a marching band soundtrack with the audio of a cheering stadium crowd to convey the energy of live sports. The visual sequence of design elements was carefully timed to the beat of the drumline, building anticipation and crafting a seamless visual narrative that connected each animation to the next. AGA’s information, tools, and resources were shared across social and digital platforms to ensure everyone has a game plan.