Branded Experiences Enhance Global Policy Influence

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Branded Experiences Amplify Global Policy Influence

Tech
Advocacy Campaign
Video
Website

Goal

NJI supports Meta in bringing global impact to life through personalized experiences tailored to priority audiences, all grounded in public policy. Our work — designed to resonate globally while creating impact locally — spans hundreds of markets and addresses complex policy topics.

Results

We’ve successfully executed thousands of live events and product demos that engaged audiences and influenced policy. Our multimedia production content ranges from case studies and research reports to innovative digital experiences featuring augmented and virtual reality. In support of our strategic communications efforts, we’ve developed dozens of websites, adhering to high accessibility, security, and privacy standards in compliance with international regulations. Our work has consistently exceeded the expectations of Meta’s global teams.

A hand with an extended index finger touches a glowing, semi-transparent butterfly on a pink and purple gradient background. Other white, geometric butterflies float around, creating a whimsical and surreal atmosphere.

A hand with fingers partially curled is enveloped by a swirling, ribbon-like, colorful structure against a gradient blue and purple background, giving a surreal and abstract visual effect.

A hand with black nail polish on the thumb and index finger holds a transparent, iridescent blob against a light blue background. The blob reflects various shades of blue, green, and pink, creating a mesmerizing, otherworldly appearance.

“Our lobbyists have never seen any piece of collateral look so perfect — well-designed, well-written, and incredibly customized. This right here is what will set us apart as an effective policy shop on the Hill.”

– Meta Client Team Member

A collage of eight slides from a presentation. The slides include images of people, text, and charts. Some slides feature topics like "Morning sessions," "Lunch," "ICE BREAKER," "Agenda," "CRM data," "Discussion," "SWOT analysis," and "Q&A sessions.

A two-page spread for Meta's Global State of Small Business Report. The left page shows a fisherman hauling a lobster trap on a boat. The right page displays the report's title, brief summary, and an image of two people discussing business, accompanied by various charts and text.

A smartphone screen displays a Facebook post by Meta. The post features a report titled "Global State of Small Business" and includes a woman wearing a colorful face mask. A statistic of "34%" is highlighted. The background is softly blurred with pastel colors.

A flyer titled "VR comfort and safety" showing an adult assisting a child with a VR headset, and a family enjoying VR together. Below, there is text discussing VR safety guidelines, and QR codes for Meta Quest. The flyer includes a photo of a smiling family and children.

A document from Meta displaying a radar chart comparing '5G coverage (%),' 'Fixed broadband subscriptions per 100 inhabitants,' 'Active mobile subscriptions per 100 inhabitants,' 'ICT goods imports (% of merchandise trade),' and 'ICT goods exports (% of merchandise trade)' for South Korea against the average of advanced economies.

A brochure titled "Meta in Ireland" showcases Meta's innovation priorities in artificial intelligence and immersive technologies. The left side features text, while the right includes an image of two individuals working with VR technology.

Strategy

NJI’s deep understanding of Meta’s evolving brand and visual values has enabled us to build assets and experiences that reflect the company’s policy interests. We have also identified opportunities to deploy the Meta brand to meet the needs of diverse and nuanced audiences worldwide.