Airlines for America (A4A) advocates for policies and measures that promote safety, security, and a healthy U.S. airline industry. As the COVID-19 pandemic disrupted air travel, A4A engaged NJI to redesign its flagship website to support new goals and priorities.

We streamlined site navigation, established an agile content hierarchy and management system, and reduced page-load times by 10%. Custom-built page templates and modules equipped A4A with rapid-response capabilities, allowing them to get messages out quickly. The new website draws attention to important industry news and data while also providing timely resources for media and policy audiences.

To balance short-term communication needs with A4A’s longer-term outlook, we developed an intuitive design to extend the site’s longevity, supported by a content management system that can evolve with A4A and the industry as a whole. The flexible platform could quickly adapt on the industry’s behalf and was easy to update by A4A staff. We provided real-time support for critical communication via microsites and tailored campaign pages. Our approach equipped A4A with the tools for fast development and timely messaging for many years to come.