Optimizing Websites for User Engagement
When you need to reach diverse audiences with varying interests and priorities, a generic, templated website won’t cut it. One-size-fits-all solutions fail to deliver targeted messaging, hindering engagement and limiting impact. At NJI, we leverage cutting-edge tools and capabilities to customize websites, drive traffic, and foster meaningful policy outcomes.If you want an audience’s attention, speak their language.
Tailored content is the cornerstone of effective public policy communication.
If you want an audience’s attention, speak their language.
NJI utilizes Advanced Custom Fields (ACF) for WordPress to create dynamic, structured content that speaks directly to specific stakeholder groups. ACF allows users to define, store, and display specific types of information beyond the standard title, content, and excerpt including product specifications, event dates and locations, author bios, client testimonials, and more.
A WordPress backend comparison of unstructured vs. structured content using ACF. Without ACF, the content editor must type every detail without UI support (date structure and style). This will be time-consuming and more prone to errors and formatting mistakes.
A WordPress backend comparison of unstructured vs. structured content using ACF, demonstrating improved organization and support with ACF.
Benefits of ACF
- Personalized User Experience: Delivers relevant content based on user behavior and preferences.
- Strategically Structured Information: Organizes content for maximum clarity and accessibility.
- Streamlined Content Management: Simplifies content updates, allows non-technical users to manage complex information easily, and ensures seamless content migration during platform transitions.
If a website has no traffic, is it really a website?
Rank Math SEO makes it easy for non-technical users to optimize content with built-in suggestions, real-time feedback, and widely accepted best practices.
Benefits of SEO
- Enhanced Search Visibility: Optimizes websites for better search engine indexing and higher rankings, driving organic traffic.
- Technical Insights: Analyzes metadata and content in real time, offering recommendations to optimize keywords, readability, and overall content to boost traffic and conversions.
Content should feel as though it has life.
User engagement hinges on more than SEO and content. It requires interactivity and engaging visuals. NJI uses the GreenSock Animation Platform (GSAP) to craft seamless, dynamic experiences that capture attention and enhance storytelling.
NJI used GSAP to bring the World Wildlife Fund’s narrative to life, delivering a compelling storytelling experience with smooth progressions and seamless transitions.
Benefits of GSAP
- Compelling Visual Storytelling: GSAP transforms static content into immersive experiences with high-quality motion elements like hover effects, scrolling animations, and parallax to boost user interaction.
- Cross-Device Performance: GSAP is optimized for desktop and mobile, ensuring animations perform flawlessly across all devices without compromising speed or quality.
