The Pixel Questionnaire: Beth Reiser

Words by NJI
Published September 20, 2023
Last Updated July 15, 2024

Our Chief Panda Officer, always near the genesis of an inspired idea (or cocktail), often recalls Marcel Proust’s wit for answering Victorian parlor game questions. Pixel has traveled far from the salons of Paris, but her interest remains piqued in which questions truly reflect a person’s character. Packing just the right amount of punch, NJI created The Pixel Questionnaire to give a glimpse into the inner workings of some of our most intriguing minds.

Pixel recently got an inside look into the world of Senior Project Director Beth Reiser. With her trusty to-do list always by her side, Beth has mastered the art of juggling, seamlessly managing a multitude of client projects and creative and technical minds, all while tending to the needs of her energetic 2-year-old son.

If you had a superpower?


On what occasions do you lie?

Telling my 2-year old son that his snacks are all gone.

Your most treasured possession?

All of my printed photographs.

What would you do if you got stuck in an elevator? 

Endlessly push the ‘call for help’ button.

What is your favorite drink? 

 Arnold Palmer.

If you could go back in time, where would you go?

My wedding day in 2017 – one of the most joyful days of my life!

Garden gnomes — what do you think? 

I love seeing them in neighbors’ gardens.

You’ve been given an elephant. What do you do? 

Take it for a ride in the jungle.

What one object do you take with you on a desert island (you have water and food already)? 

Sketchbook and a pen (Can I take two?!).

What was the last gift you got someone? 

A basket of golf-themed gifts for our best friends’ soon-to-be baby boy!

What is your most unusual talent? 

I’m a righty – but can write and doodle well with my left hand too!

If you could breed two animals together, what would they be? 

A cat and a bunny.

If you could eat one food for the rest of your life, what would it be? 

Some type of pasta dish.

What is something you hate but wish you loved? 


What is something you get wrong every time you try? 

Saying the alphabet backwards.

Who would you like to sit next to on a 10 hour flight?

The cast of Saturday Night Live.

If you joined the circus, what would your circus act be?

Trapeze Artist.

If you could jump into a pool of something, what would it be? 

Fluffy clouds.

If you could talk to one animal species, which one would it be? 

Dogs. I’d love to know what they’re thinking when I pass them on my walks!

Who inspires you? 

My Dad – (one of the most hardworking and humble people I know).

What’s the greatest length you’ve gone to for a client? 

Surprising and delighting clients with gifts on their birthday!

If NJI were a television show or movie, what would it be?

Modern Family.

Want to work with creative minds like Beth Reiser? Explore our open positions today.