The Pixel Questionnaire: Alex Sundara

Words by NJI
Published April 18, 2023
Last Updated July 15, 2024

Our Chief Panda Officer, always near the genesis of an inspired idea (or cocktail), often recalls Marcel Proust’s wit for answering Victorian parlor game questions. Pixel has traveled far from the salons of Paris, but her interest remains piqued in which questions truly reflect a person’s character. Packing just the right amount of punch, NJI created The Pixel Questionnaire to give a glimpse into the inner workings of some of our most intriguing minds.

Stuck in an elevator with Graphic Designer Alex Sundara, Pixel found herself serenaded with an eclectic collection of rhymes and beats. Alex’s passion for music and his unbreakable spirit set the tone for the evening. Take a deeper dive into his creative mind with Pixel’s most recent tête-à-tête.

If you had a superpower?

No matter what I eat, it automatically becomes healthy when consumed.

On what occasions do you lie?

If your grandma’s food is bad or your baby is ugly, I just don’t have the heart to tell them.

Your most treasured possession?

The loving (and large) network of family and friends I have.

What would you do if you got stuck in an elevator? 

Try and write an entire rap album in my head. And nap.

What is your favorite drink? 

Non-alcoholic: Ice cold, fresh squeezed lemonade. Alcoholic: Old-fashioned.

If you could go back in time, where would you go?

America prior to European and American involvement. Would love to experience life as a Native American: hunting, gathering, chillin’ with the tribe, no modern technology.

If a movie were made about your career, what would be the title? 

Dude, Where’s My Pen?

Garden gnomes — what do you think? 

Travelocity’s Roaming Gnome campaign comes to mind. Also, that scene from Project X.

You’ve been given an elephant. What do you do? 

Elephants are pretty important in Lao/Buddhist culture, I would give it a loving home for a few years, create an everlasting bond but ultimately decide to release it back into the wild where he/she belongs. ::cue tear jerking goodbye similar to Mighty Joe Young or Free Willy::

What one object do you take with you on a desert island (you have water and food already)? 

A solar-powered speaker that can somehow play my entire spotify playlist.

What was the last gift you got someone? 

Birthday dinner for a friend.

What is your most unusual talent? 

I can speak Laotian, which probably less than 1% of the world can speak.

If you could breed two animals together, what would they be? 

There was a cartoon when I was young called, “CatDog”. The main characters were conjoined animals, one end being a cat, the other end being a dog, sharing the same body. I’m going with a Frankenstein real life CatDog.

If you could eat one food for the rest of your life, what would it be? 

I’ve spent countless nights pondering this, I’ve come to the conclusion it’s fried chicken.

Do you have any superstitions? 

I was always told if I eat while I’m laying down, I’ll turn into a snake. Sssssounds hard to believe… oh no…

What is something you hate but wish you loved? 

Black licorice. I’m okay with hating it though.

What is something you get wrong every time you try? 

In regards to cutting wrapping paper: That thing that people do where they hold the scissors open and effortlessly run their scissors through the wrapping paper without tearing it.

Who would you like to sit next to on a 10 hour flight?

Anyone but a crying child. Perhaps Morgan Freeman.

If you joined the circus, what would your circus act be? 

Witness Alex as he consumes entirely way too much food in one sitting, regret it, then immediately do it all over again the next meal.

If you could jump into a pool of something, what would it be? 

Money. Duh.

If you could talk to one species of animals, which one would it be? 

I bet tortoises have a ton of wisdom to share.

Who inspires you? 

Honestly, my colleagues here at NJI. Seeing the level of excellence and dedication here on almost a daily basis truly inspires me.

What’s the greatest length you’ve gone to for a client? 


If NJI were a television show or movie, what would it be?

The Office.

Want to work with creative minds like Alex Sundara? Explore our open positions today.