NJI Honored with 5 Design Awards for Nonprofit and Association Work

Projects for World Wildlife Fund, Airlines for America and McCain Institute’s Sedona Forum earn honors

Words by NJI
Published April 14, 2022
Last Updated July 3, 2024

NJI has received four MUSE awards and been named a Webby Award Honoree for 2022. These international, competitive design awards are a reflection of the creativity and partnership NJI brings to every client relationship. Organizations trust NJI to design solutions that demonstrate real ROI aligned with their organization priorities. Trust and transparency are the essential elements to create new, award-winning work together.

“Beautiful, compelling work is always our priority as a creative agency,” remarked Nathan Imperiale, NJI’s CEO and Co-Founder. “Having NJI’s projects recognized by these prestigious, international design juries is most rewarding for our team members who work continuously to create new ideas for clients.”

NJI received four MUSE awards from the The International Awards Associate (IAA), a group of industry innovators, creators, designers, and communications professionals whose commitment is to move the industry forward through discovery and recognition of new and existing talent.

Two Platinum MUSE Awards were received for the World Wildlife Fund project “From Forest to Market,” an interactive pandemic prevention experience. The visually compelling digital experience was recognized in two categories: COVID-19 Related Website and Sustainability & Environment Website.

The WWF website includes interactive content using scientific data to create a sense of urgency to address long-standing conservation challenges that may help prevent future pandemics. NJI worked with WWF to create a visually impactful style, a narrative that addressed the challenge and a smooth progression for the user. The visual style was inspired by Japanese brush paintings and the desire to convey a lush forest that was not specific to one region of the world.

One Gold & One Silver MUSE Award were received for Airlines for America’s fully redesigned website project. NJI won a Gold MUSE Award in the Association Website category and a Silver in the Website category. This new website for Airlines for America offers the trade organization a new, agile, flexible platform that can quickly adapt based on the needs of the industry. NJI’s work streamlined and refined the website and organized and highlighted an extensive set of data and resources, creating a new hierarchy and extending site longevity.

NJI was also recognized as a Webby Honoree for Virtual & Remote Public Service & Activism on behalf of the McCain Institute at Arizona State University’s annual Sedona Forum.

Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2,000+ member judging body. The Academy is composed of Executive Members—leading Internet experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals. The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide for 2022.

Founded by the late Senator John McCain, influential policy leaders from across the globe gather in Sedona each spring for an off-the-record discussion of some of the most pressing issues facing society today.

However, in light of the COVID-19 pandemic, organizers decided to pursue a fully virtual format in 2021 and to make it available to the public for the first time. The McCain Institute entrusted NJI with reimagining how to capture the event and share the resulting content with a new, much broader audience. Amid the peak of the pandemic, NJI’s production team used Zoom and Skype to capture a remote group of international speakers, accommodating quickly shifting VIP schedules and facilitating 125 speakers and 75 conversations over the course of three days.

“Each of these projects are connected to clients and organizations that we have developed deep, impactful relationships with over many years through our shared commitment to exceptional creative that upholds their respective missions, values, and goals,” observed Josh Shultz, NJI’s President and Co-Founder. “Having our team’s work recognized in such a highly competitive, global industry is a testament to what is possible when NJI invests in the potential of its people and its clients.”

Imperiale agrees, “Exceptional client service and creativity have defined our agency for 15 years and will continue to do so in the decades ahead.”