Amplify Your Philanthropic Efforts With These Five Strategies
In today’s socially conscious world, consumers and stakeholders alike are seeking brands that make a positive impact. Companies that showcase their giving back initiatives build stronger reputations, attract top talent, and deepen community connections while raising awareness for meaningful causes.
So how can businesses effectively highlight their philanthropic efforts?
How to Leverage Your Brand for Social Impact
- Brand Activations & Community Events: Organize in-person events that position your brand as a hands-on partner in giving back. Engage employees, collaborate with local organizations, and create meaningful community experiences to amplify your efforts. Document impactful moments on social media to further elevate the cause.
- Press Releases & Blog Posts: Share your company’s philanthropic efforts through strategic press releases and blog posts. Publish content in local outlets, industry publications, and your own website, leveraging SEO best practices and authentic storytelling to maximize reach and impact.
- Paid Media Campaigns: Drive awareness of your social responsibility initiatives with digital campaigns, targeting specific audiences to boost awareness, inspire action, and enhance brand perception. Use company platforms and social channels to broaden the impact of advocacy initiatives while also humanizing your brand and or building positive equity.
- Website Visibility: Bring your DEI and corporate social responsibility initiatives to the forefront of your website. Display these values in highly visible spots to show investors, customers, and partners the importance you place on social impact.
- Sizzle Reels: Showcase your involvement in charitable activities with sizzle reels that amplify existing efforts, engage and excite audiences around the cause, and inspire further action.
Successful Brand Showcases of Giving Back Initiatives
From small businesses to multinational conglomerates, NJI helps clients amplify their impact with compelling creative, strategic storytelling, and custom event support.
- Meta is committed to addressing hyper-local, regional, and national issues affecting communities including but not limited to the opioid epidemic, women entrepreneurship, STEAM education programs, workforce development, and disaster preparedness. They highlight their impact through in-person events, community pop-ups, strategic partnerships, local news coverage, website articles, and sizzle reels.
- PATH’s Defeat Diarrheal Disease Initiative (DefeatDD) activates global audiences with prevention and treatment resources that can save millions of lives. Each World Toilet Day, they publish blogs on their website to raise awareness of their worldwide sanitation efforts. In 2022, their content gained substantial organic traction and was subsequently featured in NPR, receiving 48 million unique views.
Brands across industries are spotlighting how they make a difference in similar ways.
- Shell’s purple Giving Pump supports over 800 local and national charities across the U.S. Through their website, press releases, and paid media ads, the campaign invites consumers to fuel up at their stations and support nonprofits that help children and families in their communities, while also elevating their public image.
- The Starbucks Foundation invests in communities around the world with a focus on youth, women, veterans, the environment, and communities affected by diasters. They raise awareness of their social impact intiatives through “Starbucks Stories” on their website and social media, sharing the stories of the communities they invest in. They also engage employees at the grassroots level with their Neighborhood Grants program where employees can nominate local nonprofits to receive funding.
NJI is proud to work with organizations that value social responsibility, supporting their efforts to make a meaningful impact in our communities.
Learn how you can highlight your charitable initiatives.
