Business Roundtable is among the most influential policy groups in the country, guided by its membership — CEOs of America’s top companies — to impact legislation on the national and international levels. BRT tapped NJI Media for a year-long full redesign and redevelopment of their main website at www.businessroundtable.org.
Cause of Action is a premier source for information, updates and insight regarding government irresponsibility and excess. In the Spring of 2013, Cause of Action and NJI Media began working together on digital communications, social media strategy and production of creative assets. By early July, that partnership had grown to encompass a more long-term digital positioning strategy.
NJI Media worked closely with the founders of FamousDC to relaunch their popular website. Based on user trends and the most read content, the site underwent a fresh new redesign and redevelopment.
Because FamousDC wanted to develop a site that gave its visitors the best possible experience, NJI Media integrated several APIs and custom layouts, including integrating Google Maps into the “Weekend Picks.” Site contributors can now easily add geographical data to events and display that information on an interactive map.
After their Vote Travel campaign in 2012, the U.S. Travel Association partnered with NJI Media again for their next effort, the “Travel Effect.” Launched as a consumer-facing campaign and website, TravelEffect.com extolls the benefits of travel and its sometimes hidden importance. The Travel Effect is fueled by in-depth studies and research, making clear, strategic communication and an easy-to-navigate UX design all the more important for connecting with consumers, businesses and legislators.
To help the public better understand public policy and national legislature, Congressional Institute partnered with NJI Media to create a deceptively simple hub from which numerous channels of complex information can be easily accessed. Attractive and natural user experience design draws visitors in to original content, and interaction is encouraged with Twitter integration and a content “favoriting” system. In addition to skillful works of art, the Congressional Art Competition Gallery beautifully showcases as-needed image loading and dynamic layout optimization.
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