NJI Media worked closely with the founders of FamousDC to relaunch their popular website. Based on user trends and the most read content, the site underwent a fresh new redesign and redevelopment.
Because FamousDC wanted to develop a site that gave its visitors the best possible experience, NJI Media integrated several APIs and custom layouts, including integrating Google Maps into the “Weekend Picks.” Site contributors can now easily add geographical data to events and display that information on an interactive map.
Business Roundtable, a group of CEOs of some of the largest companies in America, partnered with NJI Media to launch the “It’s Time to Act” campaign, which included a microsite as well as an integrated ad campaign. Through Flash-based banner ads and print ads placed in the Wall Street Journal and Politico, and a landing page focusing on the specific risks and solutions to the fiscal cliff, NJI and the Business Roundtable posed a strong argument to legislators.
After their Vote Travel campaign in 2012, the U.S. Travel Association partnered with NJI Media again for their next effort, the “Travel Effect.” Launched as a consumer-facing campaign and website, TravelEffect.com extolls the benefits of travel and its sometimes hidden importance. The Travel Effect is fueled by in-depth studies and research, making clear, strategic communication and an easy-to-navigate UX design all the more important for connecting with consumers, businesses and legislators.
To help the public better understand public policy and national legislature, Congressional Institute partnered with NJI Media to create a deceptively simple hub from which numerous channels of complex information can be easily accessed. Attractive and natural user experience design draws visitors in to original content, and interaction is encouraged with Twitter integration and a content “favoriting” system. In addition to skillful works of art, the Congressional Art Competition Gallery beautifully showcases as-needed image loading and dynamic layout optimization.
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