Description

When the Energy for America bus tour hit the pavement in fall 2011, the campaign needed a modern, responsive website to match. NJI Media designed and developed this hub for supporters of American energy — and American jobs — in conjunction with the bus tour and national campaign that ran through winter 2011.

With a clean, modern design accented by a traditional blue gradient, the main website homepage featured a dynamic carousel, highlighting news, infographics, key issues and energy facts. Features encouraged users to take action and sign up to access exclusive news and updates from the Energy for America campaign.

The Engage hub of the site brought together social media, user-generated content, and updates on the Energy for America bus tour as it trekked across the country. Each tweet to @Energy4USA was displayed, and users uploaded videos and photos directly to the site as well. Displayed in a custom, tiled layout, the Engage hub brought together supporters of American energy through videos, Twitter and images. Activists at each bus tour stop autographed the bus and photos were displayed as the signature wall gained more and more signatures throughout the tour.

News and events were also highlighted throughout the site, and users at every turn tweeted and Facebooked their support of American jobs and energy.

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