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Building grassroots public policy advocacy and providing a forum for debate on energy and environmental policies are major components of the success of the American Energy Alliance (AEA). AEA educates citizens in an effort to understand, promote and solve America’s most pressing energy and environmental policy problems. Building an online grassroots advocacy network of this nature allowed NJI Media to design and develop distinct interactive tools – such as petitions, daily newsletters and up-to-the-minute energy price graphs – to reach consumers and policymakers alike.

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