Smartphones have become a way of life. With over 50 percent of all mobile users opting for smartphones, and over 40 percent of internet traffic coming from mobile devices, a mobile strategy is no longer just a consideration, it’s a necessary part of any digital campaign. It’s also something that is not going away. Another 1.2 billion smartphones are estimated to enter the market in just five years.

As such, we’ve noticed a blitz in mobile tactics with the political conventions these past few weeks and the presidential election around the corner. More and more political groups and

Last week Linkedin announced that it has reached 175 million users. It also reported good stock earnings and has rolled out various new features since the beginning of 2012. However, even with all the changes, Linkedin rarely makes major headlines like other social media platforms and is definitely not as glamorous as its peers. Instead, the site seems to prefer being the sleeping giant of the social world.

But this does not mean the Linkedin should be forgotten or overlooked; it is still one of the largest platforms around. As such, we thought it would be helpful to take

As a creative firm, collaboration is part of our daily routine. Finding ways to streamline this practice, while achieving better results, has been its own project for us. Outlined below are four great online products that our team uses regularly. Whether it’s an internal initiative or a major client pitch, the following tools are great at keeping teams organized while collaborating:

Basecamp – monthly pricing plan, internal collaboration

This is a great alternative to the million email threads used for every project and incorporates personal to do lists, discussion forums, and delegation tools. Not to mention, it also has a time

According to the latest market research, the top two ways to deliver information on the internet involve: 1) cat-related websites and 2) thought-provoking email campaigns.

Since nobody here at NJI Media is a known feline expert, we’ll speak to the latter.

Over the past several years, our team of digital sherpas and design experts have researched, tracked and helped create thousands of email campaigns. We know what works, but more importantly, we know what doesn’t work.

To give you the best possible rate of success, NJI Media has made a list of the seven most common sins committed by email marketers.

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Web metrics and analytics: most of us are familiar with the basics of measuring online performance, but at the end of the day, what does all this data really mean? How can the numbers we gather be used in the context of a branding and/or communications campaign?

Here at NJI Media, we love metrics and we're passionate about analytics. We understand that they not only indicate what’s working, but may also help dictate our next move in a project. In this post, we've outlined key universal points to consider when analyzing your online numbers and return on investment (ROI).

What are the key