Web metrics and analytics: most of us are familiar with the basics of measuring online performance, but at the end of the day, what does all this data really mean? How can the numbers we gather be used in the context of a branding and/or communications campaign?
Here at NJI Media, we love metrics and we're passionate about analytics. We understand that they not only indicate what’s working, but may also help dictate our next move in a project. In this post, we've outlined key universal points to consider when analyzing your online numbers and return on investment (ROI).