Web metrics and analytics: most of us are familiar with the basics of measuring online performance, but at the end of the day, what does all this data really mean? How can the numbers we gather be used in the context of a branding and/or communications campaign?

Here at NJI Media, we love metrics and we're passionate about analytics. We understand that they not only indicate what’s working, but may also help dictate our next move in a project. In this post, we've outlined key universal points to consider when analyzing your online numbers and return on investment (ROI).

What are the key

April Fool’s Day is right around the corner. Sadly this year the famous holiday falls on a Sunday. Don’t worry; we're preparing to celebrate the holiday on Monday, April 2nd. So watch out!

We want to acknowledge the great pranks of 2011 in the tech world.Toshiba with their 3-D monocle, Huffington Post’s pay wall for NYT, and LinkedIn’s “People You May Know” … Robin Hood? Albert Einstein?

To prevent from being fooled download “Do Not Fool.” This great add-on will prevent any pranks from being played on your browser.

2012 Tech Pranks

Do you have a co-worker who constantly brags that

Our client the U.S. Travel Association paid us a lovely visit the other day. Literally on a roll with the launch of their new site and the start of their Vote Travel campaign bus tour, the Vote Travel team has already accumulated more than 31,000 followers on Twitter.

Thirty-one thousand, you say? How did they get that many followers if they just launched their website, you might ask?

From the beginning, the U.S. Travel Association applied every aspect of Twitter’s features into its accounts.

“Twitter is a groundswell for people involved with their community and livelihood,”says Blain Rethmeier, Senior

Do you use the printed version of the Yellow Pages? You know, that bulky book that is delivered to you on a yearly basis, along with its brother, the White Pages?

Nope ... thought so.

So why would you utilize the printed version of the Encyclopaedia? Nowadays, whether it's on your phone, your desktop or your tablet, the first source of information users look towards is the Internet.

Encyclopaedia Britannica Inc. announced last week it will stop publishing its 244-year-old printed editions of its encyclopedia.

It’s about time!

The President of Encyclopaedia Britannica Inc., Jorge Cauz said its main focus is on their

Yesterday, Apple's latest operating system, Mac OS X Lion, was publicly released.

Although it’s been met with a decent amount of backlash (mostly in regards to compatibility and integration issues), the general experience is a step up from Snow Leopard. Lion’s feature set offers noticeably improved organization and usability with functionality that’s sure to appeal to both casual and power users. Without further ado, here’s a list of six OS X Lion features you’re sure to enjoy.

1. Full screen views. Many native apps (along with a select handful of third party applications) now sport