Web metrics and analytics: most of us are familiar with the basics of measuring online performance, but at the end of the day, what does all this data really mean? How can the numbers we gather be used in the context of a branding and/or communications campaign? Here at NJI Media, we love metrics and [...]
April Fool’s Day is right around the corner. Sadly this year the famous holiday falls on a Sunday. Don’t worry; we’re preparing to celebrate the holiday on Monday, April 2nd. So watch out!
We want to acknowledge the great pranks of 2011 in the tech world.Toshiba with their 3-D monocle, Huffington Post’s pay wall for NYT, and LinkedIn’s “People You May Know” … Robin Hood? Albert Einstein?
Our client the U.S. Travel Association paid us a lovely visit the other day. Literally on a roll with the launch of their new site and the start of their Vote Travel campaign bus tour, the Vote Travel team has already accumulated more than 31,000 followers on Twitter.
Thirty-one thousand, you say? How did they get that many followers if they just launched their website, you might ask?
From the beginning, the U.S. Travel Association applied every aspect of Twitter’s features into its accounts.
Do you use the printed version of the Yellow Pages? You know, that bulky book that is delivered to you on a yearly basis, along with its brother, the White Pages? Nope … thought so. So why would you utilize the printed version of the Encyclopaedia? Nowadays, whether it’s on your phone, your desktop or [...]
Yesterday, Apple’s latest operating system, Mac OS X Lion, was publicly released. Although it’s been met with a decent amount of backlash (mostly in regards to compatibility and integration issues), the general experience is a step up from Snow Leopard. Lion’s feature set offers noticeably improved organization and usability with functionality that’s sure to appeal [...]