Smartphones have become a way of life. With over 50 percent of all mobile users opting for smartphones, and over 40 percent of internet traffic coming from mobile devices, a mobile strategy is no longer just a consideration, it’s a necessary part of any digital campaign. It’s also something that is not going away. Another 1.2 billion smartphones are estimated to enter the market in just five years.

As such, we’ve noticed a blitz in mobile tactics with the political conventions these past few weeks and the presidential election around the corner. More and more political groups and

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As an interactive agency that specializes in creating cutting-edge technology solutions, including iPhone apps, you can understand why our development team was excited about Apple finally approving the Google+ app earlier today. Within moments of the app going live, a few members of our dev team raced to see who would be the first to upload Google's latest offering.

Wait for it...

As you can tell by Archie's reaction, Adam lost.

Photo credit: Joanna

For now, only an iPhone version of Google+ is available. We're guessing - and hoping - that Google will soon launch an

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We here at NJI love Twitter. After all, it's one of the fastest-growing social media sites in the world. But still, even with all of those tweeps populating the Twitterverse, some people need a little help figuring out how to dip their toes in the water or jump right in and make a splash. So here are five (and a half) best practices for Twitter. We hope you enjoy it.

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If you're like me, you download apps whenever there is the slightest chance they could be interesting or useful. However, once downloaded they end up going into a black hole on my iPhone due to the fact that they either aren't useful, they suck or I forget that I have them. Inevitably, this has led to clutter on my mobile devices and an increased level of anxiety in my life; yes, I lie awake at night worrying about things like this. What's more, I know I'm not alone.

I have tried a variety of techniques to overcome this disparity in my

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