Reading List: 5 Design Books for Project Managers

On a daily basis, project managers work with clients and designers to obtain the best results for each campaign. However, translating client needs to designers can sometimes lead to an "it's all Greek to me" situation. As a designer at NJI Media, I pulled together this short book list to provide helpful starting points for account and project managers to better understand graphic design, basic web design and the industry as a whole. After reading these books, you and your designer will no longer be speaking different languages.

1. Designing Brand Identity

Have you ever looked at a brand or campaign and

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Getting Washington to Act on the Fiscal Cliff

If you picked up a Wall Street Journal yesterday or have been following the fiscal cliff debate (only 25 days ‘til cliff) you’ve probably seen some of NJI’s work.

As Politico noted yesterday, we’ve been working with the Business Roundtable on the It’s Time to Act campaign.

It’s Time to Act features a microsite, banner ads and print ads in publications like Politico and the Wall Street Journal.

The most recent of the Roundtable’s full page print ads ran in the Wall Street Journal yesterday, and the number of CEOs adding their voice to the mix is

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Food Truck Facts: This Infographic Will Make You Hungry

Everyone in the DC area loves food trucks. Well, almost everyone. As the District continues to add regulations that restrict our favorite rolling restaurants, NJI Media decided to take a closer look at the role they play in our community. It was a daunting task that meant hours of research and eating an inordinate amount of delicious food.

In order to produce this snazzy infographic, we teamed-up with the DC Food Truck Association and were able to uncover some surprising facts about the trucks.

We thoroughly enjoyed working with the FTA and are looking forward to the next great

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Brand New Conference 2012

The Brand New 2012 Conference was the third annual branding & advertising conference organized by the people at UnderConsideration.com. It took place on September 7th at the New York School of Visual Arts. UnderConsideration is a graphic design project that runs a number of blogs, publishes books about design, and organizes various events. "Brand New" is also the name of their most famous blog, which focuses on critiquing brand identities.

This year, the speakers were a diverse bunch. As a designer at NJI I'm always looking to learn more and hear about the philosophies of other designers. Below, I've

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