There are only two simple rules for great client management. All of the other rules are complicated.
I've worked with or for digital agencies of all sizes, and I've met some bad client managers. I've had to watch cringe-worthy conversations between clients and consultants. Some I may have enjoyed watching.
But I've also worked with or for some amazing account managers. The great ones always managed to keep their team – if not always themselves – in the client's good graces. There were some gruff ones, lots of warm and friendly ones. Some were meticulous and some were a mess.Read More »