You've seen the following commercial a thousand times: Unassuming diners at Chic Restaurant comment on how much they love the food before being told what they just ate did not come out of Chic Restaurant's kitchen. It's actually, gasp, from !! You get the point. We're supposed to see that we'd enjoy this humble pasta or pizza if only we'd shelve our prejudices.

ConAgra Foods, however, did not follow the script. And in doing so, they set themselves up for a whole lot of PR hurt. The New York Times reports:

In August, food bloggers and mom bloggers in New

Read More »

I woke up on Monday morning, brushed my teeth, put on a suit and ventured to the most famous piece of real estate in the United States: 1600 Pennsylvania Avenue. I was lucky enough to participate in the White House's holiday tweetup. The event - initially explained as an opportunity for tweeps to see the White House all decked out for the holidays - also featured a morning of conversations with administration officials. We heard from tech and engagement officials like U.S. Chief Technology Officer Aneesh Chopra, White House New Media Director Macon Phillips and Office of Public

Read More »