The March issue of the Harvard Business Review had a powerful article called “An Anthropologist walks into a Bar…” and the ensuing 10,000 word punch line is that companies do not really know their customer, but they believe that they do. As you might imagine, this misunderstanding can prove costly. If you have a subscription, [...]
Last week we celebrated a birthday of one of our distinguished partners. Josh, celebrating 30(ish) years, is our spiritual leader and inspirational guru. The only way the design team could think to honor him was to immortalize him in a temporary medium. Happy birthday boss.
It’s always exciting to see print collateral in the flesh for the first time. A fresh delivery of notebooks came in this morning and we’re still buzzing. We were running dangerously low on these the past couple weeks and knew it was time for a reorder. I don’t know what it is about small pocketable [...]
SXSW Interactive is all fun and tacos until a panel or set of panels bring to light a new way of doing creative business. NJI Media was well represented at SXSW this year, which allowed our team to branch out into different areas of the conference and absorb information that directly impacts our 5D process—discover/define/design/develop/deploy. [...]