Happy Cinco de Mayo

NJI_CincodeMayo_Blog

If you plan on taking part in the American tradition of Cinco de Mayo, we thought we’d hook you up with the classic margarita recipe. Now, just because our designs are elegant, doesn’t mean we like frills in our drinks. We prefer simple, but powerful.

All you need is the following:

2 ounces of blanco tequila

1 ounce of triple sec orange liqueur

½ ounce lime juice

Now, for all you Emeril Lagasse types, who want to take it up a notch, finish your drink with an ounce of Grand Marnier.

Recommended food pairings:

Nachos

Enchiladas

Tacos

As always, please drink responsibly this Cinco de Mayo. If not, you

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Reading List: 5 Design Books for Project Managers

On a daily basis, project managers work with clients and designers to obtain the best results for each campaign. However, translating client needs to designers can sometimes lead to an "it's all Greek to me" situation. As a designer at NJI Media, I pulled together this short book list to provide helpful starting points for account and project managers to better understand graphic design, basic web design and the industry as a whole. After reading these books, you and your designer will no longer be speaking different languages.

1. Designing Brand Identity

Have you ever looked at a brand or campaign and

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2 Things About Client Management

There are only two simple rules for great client management. All of the other rules are complicated.

I've worked with or for digital agencies of all sizes, and I've met some bad client managers. I've had to watch cringe-worthy conversations between clients and consultants. Some I may have enjoyed watching.

But I've also worked with or for some amazing account managers. The great ones always managed to keep their team – if not always themselves – in the client's good graces. There were some gruff ones, lots of warm and friendly ones. Some were meticulous and some were a mess.

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NJI Media Heads to AU’s Social Learning Summit

NJI Media was spotted this past Saturday on American University’s campus with saltwater taffy, notebooks, and NJI pens in hand. Doing what? Attending the 2013 Social Learning Summit. NJI sponsored the event this past weekend, and I, along with and the rest of the crew, had a great time attending panels, networking, and conversing on the state of social media with students and professionals alike.

The Social Learning Summit, for those who don’t know, has been organized by the American University Social Media Club since 2011. Local bloggers, Twitter gurus, and other social media professionals

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What We Learned at SXSW Interactive

NJI Media attended SXSW Interactive. We learned that social media is alive and well, and we also picked up on some trend lines. You’ll find our three core takeaways from the conference below. As a bonus, we listed our favorite places to eat, drink, and listen to music. We invite your comments, reactions, and predictions.

The undercurrent of the conference was sharable content that builds the company or brand narrative. This buzz phrase takes many forms among digital strategists, and SXSW isn’t immune. Cutting through the noise is hard, but we have some thoughts.

With over 30 years of experience, John

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NJI Media Expansion Continues, This Time by Two Feet

Last Thursday, NJI Media President, Nathan Imperiale and his wife Louisa welcomed their baby girl to the world.

Isabella "Elle" Julia Imperiale officially made her appearance at 8:25pm EST. IJI weighed in at 7 pounds 8 ounces and measured 19 inches tall.

According to dad, mom and baby Elle did very well. They have already penciled-in their first spa day together. As for dad, he's ecstatic and looking forward to spoiling his brand new daughter.

In honor of Elle, the NJI team popped a few bottles of champagne this morning. We also changed the signature NJI blue logo to pink. Let's be honest,

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Hello from the new office!

NJI Media has officially moved and we're excited to show off our new digs!

After moving last week and taking some time to set up the shop, we were able to throw a friends and family happy hour last night to christen the new space because nothing says home like clinking glasses (but don't worry, there will be more parties). However, it is still a little hard to believe that we're actually here; it feels a little like the first day of school each time we walk in. New classroom, fresh school supplies, but still the same great crew - just

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