On a daily basis, project managers work with clients and designers to obtain the best results for each campaign. However, translating client needs to designers can sometimes lead to an "it's all Greek to me" situation. As a designer at NJI Media, I pulled together this short book list to provide helpful starting points for account and project managers to better understand graphic design, basic web design and the industry as a whole. After reading these books, you and your designer will no longer be speaking different languages.

1. Designing Brand Identity

Have you ever looked at a brand or campaign and

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Here at NJI we love our Panda mascot. So much so that we think everyone should have their own NJI Panda. After a few internal test runs, we created an easy, step-by-step set of instructions so you can make your own origami panda during your lunch break. Just grab a square sheet of paper, the instruction set and you'll be on your way to having an NJI Panda desk buddy.

Make Your Own Panda Instructions

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The Brand New 2012 Conference was the third annual branding & advertising conference organized by the people at UnderConsideration.com. It took place on September 7th at the New York School of Visual Arts. UnderConsideration is a graphic design project that runs a number of blogs, publishes books about design, and organizes various events. "Brand New" is also the name of their most famous blog, which focuses on critiquing brand identities.

This year, the speakers were a diverse bunch. As a designer at NJI I'm always looking to learn more and hear about the philosophies of other designers. Below, I've

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