At NJI, we know many things: design, development, strategy and sandwiches. That last one is particularly important. After all, food is what makes the NJI engine go. So when we got to thinking – over lunch, of course – about our collective eating habits as an office, we began to wonder which parts of Old Town receive the lion’s share of our patronage.

Being an interactive agency that prides itself on design, this line of inquisitive thinking arrived at its obvious conclusion: What would a visual representation of our eating habits look like? And, true to form, we were compelled

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Ostensibly, Facebook is an online marketers dream: a vocal community where users literally give your company the “thumbs-up,” and then put that approval on display to their online like-minded friends. While exposure to 500 million frequent users can certainly increase business and brand awareness, a number of recently released studies show why companies shouldn’t lose too much sleep over how many “likes” they rack up, and the true effectiveness of new media marketing.

Recent research shows that Facebookers are more likely to spend money on brands that appear in friend’s status updates.

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