Search Engine Optimization : it sounds both mysterious and unseemly, and from time to time, we run across an SEO practitioner hawking his secret sauce. Promises of top ranking overnight sound too good to be true.

It isn't surprising that many small businesses and organizations place SEO low on the priority list, but this is a mistake. The truth is, SEO is simply the process of making your content easy to find. It isn't mysterious. It isn't shady. And it has real benefits for your organization.

Some of the benefits of SEO traffic:

It is not only targeted, but represents

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