The web has evolved into the most important marketing medium in history. However, many organizations continue to place less importance on the expansion and curation of their brands online. Online branding should be just as well conceived as any other communication or marketing initiative. Regardless of how small or large an organization is, traditional website [...]
We Imagined Ourselves Better Bowlers. We Were Wrong.
Last week the NJI Media team took a field trip to the bowling alley. After one game, it was clear that none of us had bowled in a very long time. And after game two, it was confirmed that none of us should quit our day job. The winning team, Team Comrade, was comprised of [...]
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Totes Amazeballs: Twitter Strategy Done Right
Totes Amazeballs: is it a dream cereal – a combination of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins – or dream online social media strategy? What about both? Kellogg’s in the United Kingdom recently released one edition of Totes Amazeballs cereal in response to prolific Tweeter and musician Tim Burgess’s tweet. [...]
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Not Lovin’ It: A Cautionary Tale of A Twitter Campaign Gone Wrong
Last week, McDonald’s embarked on what seemed to be a surefire Twitter hashtag campaign. The fast food leader set out to promote two hashtags: #MeetTheFarmers and #McDstories. The latter asked users across the globe to tweet their favorite memories of the eatery. The vague hashtag created a social media melee. Twitterers used the hashtag to [...]
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NJI Media crew eats tacos, plays drums, writes lists.
NJI Media is known for cutting-edge intuitive designs, instinctive strategy and client services, our stunning good looks, and of course our humility. We’re guessing you didn’t know a few additional facts about our team, though. How many tacos will we eat this year? What countries will we visit? What songs will the busker outside our [...]
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